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Alexander Frey has a strong background in founding and leading companies, with experience in hardware customization and mass customization. Alexander is currently serving as the Head of Hardware Customization at Elgato. Prior to this role, they worked as the Geschäftsführer at Defrey GmbH from February 2021 to January 2022. Alexander also held the same position at DEFREY Mass Customization UG from May 2018 to February 2021. Before that, they founded and served as the CEO of DEFREY Customizing in 2017 and Durst Lackieranlagen as an Innovationsmanager from December 2017 to April 2018. In addition, Alexander founded and led Customized KG from November 2015 to August 2017, as well as Customized from August 2012 to November 2015.

Alexander Frey attended the University of Cologne, but the specific degree and field of study are unknown.