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Jean-Baptiste Vieille has diverse work experience across various industries. Jean-Baptiste started their career as a Freelance Journalist for L'Est Républicain and Besançon, Ville et Communauté Urbaine. Jean-Baptiste then worked as a Communication Manager for local organizations such as the Besançon Skating Club and la Poudrière/les Riffs du Lion. Jean-Baptiste also served as a Communication Manager and Graphic Designer for Besançon, Ville et Communauté Urbaine.

In 2008, Vieille joined Tsugi Magazine as a Music Writer and contributed to the launch of Serge, a magazine dedicated to la chanson française. From 2008 to 2011, they worked as a Communication Manager at Passerelles.info, an association focused on health education and sustainable development.

In 2011, Vieille transitioned to PayPal and held various roles within the company. Jean-Baptiste started as a Digital Producer and then became a Creative Manager for the WW Agency Management team. Jean-Baptiste later served as a Brand Manager for the EMEA region and an Integrated Marketing Manager. Lastly, they held the position of Senior Manager, Brand & Creative, where they focused on improving PayPal's visual identity and providing creative support to internal partners.

In 2014, Vieille co-founded Curaterz, a newsletter that shared pop culture recommendations and developed partnerships with Netflix, Huawei, and Red Bull.

Most recently, Vieille joined EPI Company as the Head of Brand Marketing in 2023.

Jean-Baptiste Vieille completed their education between 1999 and 2004. Jean-Baptiste first attended IUT Besançon-Vesoul from 1999 to 2001, where they obtained a DUT in Information - Communication. Subsequently, they enrolled at the Université de Franche-Comté from 2001 to 2004, earning a Master's degree in Multimedia and Information Technologies.