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Luciana Vicente is an experienced marketing and branding professional currently serving as the Marketing and Branding Coordinator at epharma PBM phygital since January 2022, overseeing an internal marketing agency and achieving high performance metrics. As a digital entrepreneur since March 2021, Luciana manages social media, content marketing, and offers consultancy services for digital marketing strategies. Previous experience includes significant roles at AstraZeneca, where Luciana held various positions in procurement and patient support programs over 18 years. Luciana's educational background includes a postgraduate specialization in Customer Relationship Management and project management training from prestigious institutions.