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Muhammad Kassam Nasir is a Principal Experience Designer at EPAM Systems, leading the Dubai experience design studio since February 2022, and engaging with clients to deliver strategic design services. With prior roles as Senior/Lead UX Designer at Xische & Co and Senior UX Consultant at Emaar, Muhammad has led design teams on notable projects such as the TAMM Super Platform and the award-winning DubaiNow app. Educational qualifications include a Bachelor of Science in Computer Science from Sir Syed University and an Interaction Design Specialization from UC San Diego, alongside ongoing professional education in User Experience and Interaction Design. Muhammad's experience spans various industries, contributing to significant digital enhancements and user-centric design solutions.