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Christopher Archer is a seasoned professional with extensive experience in digital sales and marketing across various industries. Currently serving as a Senior Director at EPAM Systems since July 2021, Archer is also the Founder of CAA Digital Consulting, specializing in enhancing digital organizations' revenue growth operations since January 2019. Prior roles include Global Head of Digital at VEON, where Archer led a significant revenue initiative, and CEO & Co-Founder of LookLive, which garnered investment from Liberty Global Ventures. With a background as Country Director at Liberty Global and experience in digital marketing at Maritz and Boxx3G Interactive, Archer's expertise is supported by a Bachelor of Commerce degree from Ryerson University, focusing on Marketing Management and Entrepreneurship Strategy.