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Fernanda R. is an accomplished professional currently serving as the Head of Customer Development and Insights at E.ON UK since October 2024, while also acting as the Founder of Evermore since June 2023. Previously, Fernanda held the position of User Research Lead at CI&T from January 2023 to October 2024, and at Somo Global from September 2022 to October 2024. Prior roles include User Research and Analytics Lead and Senior User Experience Researcher at Healthily, and User Researcher and Experience Strategy Senior Consultant at Accenture Song, where Fernanda worked with notable clients such as Royal Mail and United Airlines. Fernanda's educational background includes a Master’s Degree from The London School of Economics and a Bachelor’s Degree from the University of Westminster, complemented by various roles in business consultancy and public relations. Skills encompass design research, value proposition development, conversation design, and artificial intelligence.