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James O'Brien QFP currently serves as the Managing Director - UK at Franchise Top 10, focusing on lead generation for franchisors since July 2015. Additionally, O'Brien is a Strategic Recruitment Advisor at EO Executives and a Managing Partner at Libertatum, both roles emphasizing executive search and recruitment services tailored for franchise networks. O'Brien's prior experience includes directorial positions at Executives Online, Choice Hotels Europe, BEIGROUP GmbH, Pitman Training Group Ltd., and Link Organisation plc, covering various aspects of franchising and recruitment. O'Brien holds a degree from Durham University, where studies were completed between 1992 and 1995.