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Sam Law is a highly skilled technical lead and senior software developer with extensive experience in the technology sector. Currently at Environics Analytics since October 2021, Sam specializes in designing and developing complex software solutions, maintaining databases, and providing technical support for geodemographic data systems. Previously, Sam served as a senior system analyst at LSCM R&D Centre, successfully launching multiple IoT systems and managing a team for data analytics projects that significantly improved operational efficiencies. Earlier experience includes an assistant manager role at AppoTech Limited, where Sam led a team in the development of multimedia SoC products and introduced standardized software development systems. Sam Law holds a Master of Science in Electronic Engineering from The Chinese University of Hong Kong and a Bachelor of Engineering in Electronic Engineering from The Hong Kong University of Science and Technology.