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Fernanda Rivera is a seasoned professional in marketing and strategy, currently serving as a Privacy-first Measurement Strategy Advocate at Entropy since November 2024. Previously, Rivera held significant roles at Teads, including Director of Performance and Strategy for Spanish Speaking Latin America and Head of Performance. As Country Manager for KAYAK in Mexico, Rivera contributed to the company's growth between October 2019 and September 2020. Rivera is the founder of Meraki, a digital agency specializing in Google's Marketing Platform strategy and consultation. Earlier experience includes key positions at Google, where Rivera was Strategic Partner Manager and Marketing Platform Team Lead for Spanish Speaking Latin America, as well as roles at Yahoo! and Turner Broadcasting. Educational qualifications include an MBA in Finance, Marketing, and Business from the University of South Florida and an Executive Education program from Harvard Business School in 2014.