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The Data Analytics and Business Intelligence team at Entain plays a crucial role in transforming data into actionable insights to drive strategic decision-making across the organization. This team leverages advanced analytics and business intelligence tools to enhance the understanding of customer behavior, optimize operational efficiency, and inform commercial strategies in the competitive sports betting and gambling industry. Through collaboration with various stakeholders, they ensure that data-driven insights are integrated into business processes, ultimately supporting Entain's growth and innovation objectives.