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Tia Smith has worked in the marketing and advertising industry for over 20 years. Tia began their career in 2000 as a Manager, Global Brand Advertising for Hewlett Packard. Tia then progressed to Senior Manager, Worldwide Consumer Advertising and Manager, WW Consumer Advertising. In 2006, they joined Ensequence as Director of Marketing and later became Director, Client Services.

Tia Smith obtained their MBA from Thunderbird School of Global Management in 1999, specializing in Global Marketing Management. Prior to that, they earned a BS in Journalism & Mass Communications from the University of Colorado Boulder in 1993.