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Ben York serves as the Chief Executive Officer at Genetica, leading the development of Flora, a Neural Dynamic Knowledge System designed for the cannabis and CBD markets. Additional roles include advisory positions at Ensemble Brands and as a mentor at DavisConnects, Founder Institute, and Venture University, where Ben York was also a Venture Fellow and part of an exclusive investment team. Prior experience encompasses strategic roles at RampRate, Eaze Momentum Accelerator, and The Arcview Group, which is known for its significant investments in the legal cannabis industry. Ben York holds a Bachelor of Arts Degree in Economics with a focus on Financial Markets from Colby College.