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Reineke Beijdorff is the CMO at Enreach. Reineke is responsible for leading Group Marketing in the Management Board of Enreach. Her focus is on building the brand, digital marketing, corporate communications, PR and analyst relations. Reineke is responsible for facilitating marketing growth strategies on corporate level. Reineke leads the development and execution of the Group Marketing strategy aligning with (long term) group strategic objectives. Reineke leverages data and analytics insight to make fact based decisions and positively impact sales and profitability. Reineke develops and measures OKRs and key metrics around (e.g.) brand, conversion rates, client satisfaction and retention. Reineke develops and executes Group Branding strategy. Reineke leads the development and execution of the company digital strategy, including new website development and social media strategy to increase brand visibility.

Before their current position, they were a Non-Executive Board Member/ Lid Raad van Toezicht for Oikocredit Nederland for 5 years 1 month.

Before that, they were the Marketing Lead for Voiceworks for 3 years 7 months. In the telecom & IT market, they were responsible for growing the Voiceworks brand and marketshare. Reineke had a strong focus on digital marketing and transformation and facilitated a team of (senior) marketeers. Reineke led the company's market positioning and services roadmap for the indirect distribution channel. Reineke helped the company to define new growth initiatives and PMC strategies in e.g. managed communications and collaboration.

Reineke Beijdorff has a lot of education! Reineke has a degree from INSEAD, which is a school that focuses on powering growth. Reineke also has a master's degree from the University of Amsterdam in Communication Science. Additionally, they have a degree in American Studies from the University of Amsterdam. Finally, they have a Black Belt Six Sigma in Mathematics from the University of Amsterdam.