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Fernando Barradas is an experienced marketing and sales operations professional with a comprehensive background in strategic planning and execution. Currently serving as the Head of Sales Operations, Marketing, and Communication at Engineering Brasil, responsibilities include optimizing sales processes, enhancing team productivity through tools like CRM and BI, and managing a multidisciplinary team. Previous roles include coordinating marketing strategies at Linx, Sestini, Catho, and Ticket, with a strong focus on demand generation, brand awareness, and budget management. Fernando holds a Bachelor's degree in Advertising and Marketing from Universidade Paulista and multiple specializations in areas such as B2B marketing and employer branding.