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Peyton Lancaster is a seasoned professional in social and brand strategy, currently serving as a Senior Social & Brand Strategist at Energy BBDO since April 2022. Previously, Peyton held various roles including Social & Brand Strategist and Senior Social Media Manager at Energy BBDO, and Account Executive at Ogilvy. Additional experience includes positions as Account Executive & Social Strategist at MullenLowe U.S., and Account Management & Strategy at Small Army. Early career roles include Public Relations & Media at Scratch Marketing + Media, Marketing & Social Media Strategy at Brand Knew, Influencer Strategy & Media Relations at MML PR, and Marketing at Clairobscur Dance. Peyton holds a Bachelor of Science in Public Relations, Advertising, and Applied Communication from Boston University College of Communication, and a high school diploma from Marymount High School.