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Laura Shaffert Brinton has over 25 years of professional experience in marketing, sales, and content development. Laura Shaffert began their career in 1993 as a Senior Technical Writer for HRDQ, where they were responsible for B2B publishing of training and development solutions. In this role, they gained experience in all aspects of direct response marketing, website development, branding, and corporate image marketing. Laura Shaffert then moved into the role of Director of Creative Services, designing experiential learning solutions to improve individual, team, and organizational performance. In 2011, they began freelancing as a Marketing Writer and in 2014 they took on the role of Director of Content Marketing for Energage.

Laura Shaffert Brinton holds a Bachelor of Arts in Psychology and Industrial/Organizational from Gettysburg College, which they obtained between 1987 and 1990. Laura Shaffert also obtained a Diploma in College Prep from Great Valley High School between 1982 and 1986. Additionally, they obtained a Content Marketing Fundamentals Exam from Semrush in November 2021.