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Gurjit Bal has over 20 years of experience in the field of marketing and service management, currently serving as Assistant Director - Marketing at Endress+Hauser Group since January 2007. Gurjit has held various roles within the organization, including DGM - Service and Solutions Marketing, and DGM - AVS Sales, focusing on the growth of the national service business and IIoT-based optimization services. Prior to joining Endress+Hauser, Gurjit worked at ABB in technical support specializing in liquid analysis and SWAS systems, as well as in maintenance at Aarti Steels Ltd. Gurjit holds an Executive Program in General Management from the Indian Institute of Management, Indore and a Bachelor of Technology in Electronics and Instrumentation from Punjab Technical University.