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He began his professional career at SC Johnson’s Wax as an Assistant Product Manager and was later named Product Manager. Joined Tempo España as the Marketing Manager (1988- 1990). Subsequently he joined McKinsey & Company, where he rose to the position of Senior Engagement Manager, and from 1994 until joining the Endesa Group, he held the position of General Assistant Manager at Banesto. In addition, he taught Sales Management at the Instituto de Empresa from 1985 to 1990 and held the position of Director of the School of Marketing.

Since 1998 he has served as the Head of the General Directorate of Market.