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Mike Worden is an accomplished media and marketing professional with extensive experience in leadership roles across various leading agencies. Currently serving as General Manager of Media and Marketing Effectiveness at Endeavour Group since January 2023, Mike previously held positions including Managing Director at MediaCom Australia and Head of McDonald's at OMD Australia. Notable prior roles include Group Business Director at UM Australia, overseeing major clients such as Johnson & Johnson and LEGO, and Business Director at ZenithOptimedia Australia managing the Nestle portfolio. Mike's career began as a Media Assistant at Carat, complemented by academic credentials including a Master's degree in Marketing and Advertising from the University of Leeds and a BA in History and Politics from the University of Liverpool.