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Mehrdad Hariri has extensive experience in the retail and engineering sectors, currently serving as a Merchandising Optimisation Specialist at Endeavour Group since November 2014, with previous roles including Space Optimisation Specialist, Micro Space Planner, and Retail Store Manager. Prior to this, Mehrdad worked as an Electrical Engineer/Sales Engineer at DDFON from July 2009 to December 2012. Educationally, Mehrdad holds a Master’s degree in Professional Engineering Electrical and Renewable Energy from Deakin University (2013-2015) and a Bachelor’s degree in Electrical and Electronics Engineering from Azad University (IAU) (2002-2007).