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Anthony Ta is a seasoned data scientist with extensive experience across various industries, including banking, technology, and health research. Currently serving as a Senior Data Scientist at Endeavour Group since August 2021, Anthony specializes in customer wallet share predictions and personalized promotions. Previously, as AVP and Lead Data Scientist at DBS Bank, Anthony led data science initiatives to enhance customer experience and drive digital transformation. With a background as a Senior/Lead Data Scientist at GO-JEK, Anthony contributed to business growth by addressing complex challenges across multiple teams. Earlier roles include Data Science Instructor at General Assembly and various research positions at the National University of Singapore, where Anthony made significant advancements in neuroimaging and data processing. Anthony holds a Master of Engineering in Bioengineering and a Bachelor of Science in Computer Science from the National University of Singapore.