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Sherikay Chaffee is an accomplished executive with a strong background in licensing and business development within the entertainment and media sectors. Currently serving as Senior Vice President of Licensing and New Business Development at Endeavor since March 2023, Sherikay previously held the role of Vice President of Licensing at IMG/Endeavor from April 2019 to March 2023. With extensive experience at Beanstalk, a brand licensing agency, as Associate Vice President and Brand Director at United Media, and Marketing Manager at Discovery Communications, Sherikay has developed expertise in client management, strategic marketing, and building consumer products programs. Sherikay's career began at Telepictures as an Associate Producer for The Rosie O'Donnell Show, earning accolades with three Daytime Emmy Awards. Educational credentials include an M.B.A. in Marketing from Emory University and a Bachelor's degree in Marketing from the University of Utah.