Alicia Patton is an experienced marketing professional currently serving as Vice President and Group Account Director at Endeavor since March 2022, focusing on experiential marketing, brand partnerships, and cultural strategy. Prior to this role, Alicia held various leadership positions, including Vice President of Brand Management at Premier Music Group, where responsibilities encompassed music strategy and talent negotiations for major brands like M&Ms and Nike. Alicia's career also includes significant roles at Superfly, McCann New York, Anomaly, AKQA, The Hyperfactory, and Havas Life, with a proven track record in integrated creative campaigns and digital product development. Alicia holds a Bachelor of Science degree in Advertising from Boston University.
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