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Luther Lawoyin is the Founder and CEO of PricePally and has demonstrated entrepreneurial prowess as part of Endeavor. Additionally, Luther is involved with SOSV MOX through an accelerator program and serves as a Board Member at Motherland. As a Fellow at MassChallenge Switzerland, Luther continues to contribute to the startup ecosystem. Luther Lawoyin holds a Bachelor of Science in Business Administration and Management from the University of Lagos and completed a program at the Massachusetts Institute of Technology in 2019.