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Elda Choucair serves as the Chief Executive Officer and Chief Operating Officer of Omnicom Media Group (MENA), demonstrating leadership in the media industry. Additionally, Elda holds the position of Vice Chair at Advertising Business Group and is actively involved as a Board Member at IAB GCC and Endeavor. Elda is also a Founding Board Member of the Unstereotype Alliance, contributing to initiatives that promote diversity and inclusion within the advertising sector.