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Gus Z. has over 19 years of experience in the gaming and marketing industry. Gus started their career as a Database Marketing Analyst at Greektown Casino-Hotel in 2002 and worked there for 10 years. In 2012, they joined MGM Grand Detroit as a CRM/Database Marketing Manager and stayed with the company for 7 years. Currently, they are working at Encore Boston Harbor where they started as a Manager of Gaming and Marketing Analytics in 2020 and progressed to become the Assistant Director of Database Marketing in January 2021. In June 2021, they were promoted to the position of Director of Database Marketing.

Gus Z. completed their Bachelor's degree in Business Administration and Management, General from the University of Michigan-Dearborn, which they attended from 1999 to 2001. In addition to their degree, they have obtained several certifications from LinkedIn. In August 2019, they completed the certifications in "Advanced SQL for Data Scientists," "Building Resilience," and "Learning from Failure." Gus also obtained the certification in "Acting Decisively" in February 2019.