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Jessica Farrell, MBA, has extensive experience in system optimization and data analytics within the energy sector, currently serving as Senior Advisor for System Optimization at Enbridge since February 2013. Responsibilities include tracking GHG emissions, developing mitigation strategies for upcoming projects, and utilizing data analytics to enhance logistics and operational performance across Enbridge's mainline system. Previously, Jessica has held roles focused on power optimization, report development, and data analysis, showcasing strong capabilities in leveraging statistical tools to drive efficiency. Jessica's educational background includes a Master of Business Administration from the University of Calgary, with ongoing studies towards a Doctor of Law, alongside a Bachelor of Arts in Philosophy from Simon Fraser University.