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Catalina Valenzuela del Valle is a seasoned marketing professional with extensive experience in trade marketing and category management. Currently serving as Sub Gerente de Trade Marketing at Empresas Iansa since June 2016, Catalina coordinates the strategic implementation of Iansa brand plans across supermarket and traditional channels, overseeing replenishment agencies throughout Chile. Prior to this role, Catalina worked at Mars from January 2008 to May 2016, holding positions such as Category Manager for PetCare, where the focus was on growth opportunities, product assortment recommendations, and store implementations, as well as Trade Marketing for brands like PEDIGREE® and WHISKAS®. Catalina's career began as a Sales Representative, managing business opportunities and overseeing a team of merchandisers at WalMart. Catalina holds a degree in Ingeniería Comercial and a Master’s in Marketing from Universidad Adolfo Ibáñez, completed in 2007.