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Alex Mercer is an accomplished marketing professional with extensive experience in brand management and strategic communications. Currently serving as Brand Marketing Manager and Consultant for Archadeck and Outdoor Lighting Perspectives at Outdoor Living Brands, Inc. since October 2018, Alex oversees marketing budgets and national advertising strategies to enhance franchisee support and drive system-wide sales. In addition, Alex has played various leadership roles within the AMA Richmond Chapter since July 2014, culminating in the position of Immediate Past President, where responsibilities included managing communications and coordinating significant branding initiatives. Prior experience spans multiple roles at circle S studio and Pathwise Partners, focusing on project management, client relations, and digital marketing. Alex holds a B.S. in Commerce with concentrations in Marketing and Management from the University of Virginia.