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Diego Lara Maldonado is an experienced professional in business development and digital marketing, currently serving as the Head of LATAM Business Development at Emplifi since June 2021, where responsibilities include client relationship building and leading the Business Development team. Prior to Emplifi, Diego held various positions at Socialbakers, including Enterprise Solutions Manager and Insights and Business Intelligence Manager, focusing on business expansion and digital consulting in LATAM. Diego has also served as a Research Specialist at Dentsu Aegis Network, analyzing consumer behavior, and as a Data & Analytics Consultant and Client Account Executive at Publicis Media and Publicis Groupe, respectively. Diego holds a degree in Marketing from Escuela Bancaria y Comercial, earned between 2010 and 2013.