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Penni Barton is an accomplished marketing professional with extensive experience across various industries. Currently serving as CMO and Director of Marketing at Empirical Consulting Solutions and as a consultant at Blankenship Change Consulting, Penni specializes in organizational transformation and strategic program management. Previous roles include EVP of Marketing at Dallas Market Center, where brand strategy and B2B publication launches were key highlights, and Vice President of Client Services at Epsilon, managing integrated marketing strategies for prominent clients. Earlier experiences include leadership positions at The Dallas Morning News, Integer Group, and FedEx Kinko's, showcasing a strong background in brand development, retail marketing, and consumer engagement. Penni holds a BA Hons in International Marketing and Spanish from the University of Greenwich, along with additional educational credentials from Kingston College and The British School in Uruguay.