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Bryan Williams is an experienced professional specializing in strategic partnerships and business development. As the Founder of Hockey Stick Advisory since May 2022, Bryan focuses on enhancing the effectiveness of partnerships. Bryan also serves as a Conference Advisor for SXSW Sydney 2024 and Co-Head of APAC for Partnership Leaders, where initiatives include launching the first international chapter event series. Bryan provides advisory services for New Zealand Trade and Enterprise and holds roles as a Strategic Partnerships Advisor and Investor at Empiraa. Previous experience includes significant positions at Xero, Startup Victoria, and Braintree. Bryan holds a Bachelor's degree in Management and Marketing from Griffith University and a certificate in Platform Strategy from Boston University.