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Maayan Cohen serves as an Advisor at Empathy since March 2023 and has been a Mentor at All Raise and the ICON - Israel Collaboration Network since 2018. As Co-founder and CEO of Hello Heart since February 2013, Maayan leads efforts to empower individuals to manage their health using smartphone technology. Previous experience includes serving as Head of the Retail and Consumer Goods Practice at TASC Consulting & Capital from 2008 to January 2013, and managing projects for the Perach Tutorial Project between January 2006 and December 2007. Maayan's military service includes a role as Sergeant in the Israeli Defense Forces from April 2003 to April 2005, where responsibilities involved training mortar and APC units. Education includes an MBA in Entrepreneurship & Innovation and a BSc in Biotechnology, both from Tel Aviv University.