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Boris AUCHE is a seasoned professional with extensive experience in sales enablement, marketing, and data analytics within the technology sector. Currently serving as a Sessional Lecturer at emlyon business school, Boris AUCHE previously held significant roles at Eviden as Head of Sales Engagement and Data Pioneer, where a data-driven marketing approach was established. Prior positions include Global Head of Sales Enablement and Digital Tools at Atos, where a sales enablement platform was developed, and various leadership roles at Bull, culminating in the position of Global Head of Sales Enablement. AUCHE has also co-founded the Open CIO Summit and served in key positions within industry organizations such as FNILL and OW2. With a solid academic background from institutions including EDHEC Business School and HEC Paris, Boris AUCHE's career reflects a commitment to enhancing sales efficiency and leveraging data for informed decision-making.