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Simi Dube is an experienced leader in product management and UX design, currently serving as VP of Consumer Product & UX Design at Emeritus since May 2021, where the focus is on enhancing the customer experience through innovative program enrollment processes. Previously held roles at Emeritus include Director of Product for Growth, Enrollments & Payments and Group PM for Enrollments & Payments. Prior to Emeritus, Simi Dube contributed to Apple from August 2013 to May 2021, leading growth initiatives for Music and managing product processes for the App Store and Podcasts. Experience also includes a tenure at A&M/Octone Records as Senior Director of Radio Promotion and roles at RCA and Columbia Records in radio promotion. Simi Dube earned an MBA from The Wharton School and a B.S. in Business Administration from the University of California, Berkeley.