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Ruchira Roy is an accomplished marketing professional with extensive experience in program marketing and brand management, currently serving as Associate Director – Program Marketing at Emeritus since October 2015. Ruchira's responsibilities encompass marketing automation through Pardot, CRM management via Salesforce, collateral ideation, creative optimization, project management, and compliance management. Previously, Ruchira worked as a senior manager in marketing at Emeritus, contributing to management education programs in collaboration with prestigious institutions such as MIT Sloan and Columbia Business School. Ruchira's career also includes roles at Eruditus Executive Education, Travelguru, MakeMyTrip.com, and Resurgent India Publications Pvt. Ltd., where Ruchira developed compelling content across various marketing platforms. Ruchira holds a Bachelor of Arts in Political Science and Government from Delhi University.