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A behavior change expert, Punam Anand Keller works with companies, foundations, and government agencies that are interested in changing health and saving behaviors. With a PhD in Marketing from Northwestern University, she currently serves as the Charles Henry Jones Third Century Professor of Management and is a member of the Cancer Control Research Program, Norris Cotton Cancer Center, Lebanon. Her current research focuses on application of social marketing principles and behavioral theory to consumer and employee wellness programs and is supported by the National Cancer Institute, the Centers for Disease Control and the National Endowment for Financial Education and it. Punam also teaches Cause Marketing (marketing causes in for-profit organizations) and Social Marketing (marketing in governments and not-for-profit organizations). She is a recipient of the ‘Award for designing effective health-related communications’ from National Cancer Institute and the ‘Award for designing effective retirement savings communications’ from National Endowment for Financial Education.