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Jeff Goodman is a seasoned professional with extensive experience in social intelligence, behavioral analytics, and market research. Currently a Partner at Emerald Research Group since November 2019, Jeff collaborates with major global brands like Microsoft, Google, and Amazon to provide research-driven consulting services in the technology sector. In addition, Jeff serves as EVP of Social Intelligence & Behavioral Analytics at The Harris Poll, focusing on understanding human experiences in a digital context. Prior roles include Sr. Vice President at PSB, where Jeff led initiatives integrating behavioral data into market research, and various positions at Microsoft, including Sr. Manager of Product & Customer Intelligence for Office 365. Jeff’s career began with roles in market research and competitive intelligence at organizations like Quantum and Gateway, following an academic background in Business Administration from California State University, Fullerton, and ongoing education at Northwestern University's Kellogg School of Management.