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Sam Thomas is an experienced analytics consultant currently working at Embryo since May 2019. Prior roles at Embryo include Analytics Lead, Head of Organic Strategy, Head of SEO, and Search Engine Optimization Manager, showcasing a strong focus on digital marketing and client engagement. Prior to Embryo, Sam held positions at Climb Online as an SEO Account Manager and Head of Technical SEO, and at Creare Group as a Senior Local SEO Performance Strategist. Additionally, early career experiences include roles at Cineworld Cinemas Ltd and Browns Food Service. Educational qualifications include a Degree in Design and Innovation (Engineering) from The Open University and a Bachelor of Technology (BTech) in E-Business from Warwickshire College.