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Alvadi Serpa-Junior is an experienced professional in market and product strategy within the aerospace industry, currently serving as the Director of Market and Product Intelligence at Embraer since January 2004. With a background in product strategy, Alvadi has successfully led product planning and marketing for Embraer Executive Jets, focusing on identifying new product opportunities and managing product life cycles. Previous roles include positions as Product Strategy Manager, Sales Engineer, and various product strategy roles for medium and small jets. Alvadi also gained initial experience as an Advanced Design Intern at Renault and a Consultant at NUPES. Educational credentials include a Master's degree in Aeronautics and Mechanical Engineering from Instituto Tecnológico de Aeronáutica and an MBA from FIA Business School, complemented by studies at prestigious institutions such as Northwestern University's Kellogg School of Management.