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Jules Ignacio Canlas is a founder and CEO with a strong background in digital strategy and SEO content services. Currently leading Keyword Metrics as founder since September 2024, Jules has developed a rank tracking tool that streamlines Google Search Console keyword analysis. As founder and CEO of Embarque since May 2020, Jules provides high-quality SEO content and link-building services to successful tech businesses globally. Prior experience as a freelance digital strategist from May 2017 to May 2020 includes working with notable clients such as the United Nations, Netflix, and Atlassian. Jules holds a Bachelor's degree in Creative Writing from the University of East Anglia and attended the University of Malta as a Master's degree dropout in Creativity and Innovation.