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Shah Alum is a highly experienced digital marketing professional currently serving as Vice President of Digital at J.P. Morgan, where responsibilities include eCRM management for the EMEA region. With a background in e-marketing consultancy at emocial digital and experience in B2B digital marketing at Wildfire HQ Marketing, Shah has developed a strong expertise in email marketing strategies. Previous roles include Manager of Marketing Solutions at Naked Communications Europe and Campaign Manager at Intela, where contributions led to significant revenue generation through email campaigns. Shah also held positions at eBay Enterprise and Emailvision, supporting major clients in optimizing their digital communication strategies. Shah holds a Bachelor of Science in Information Systems with Business Management from the University of Westminster.