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Luca Vicini is a seasoned professional in the fields of digital analytics and performance marketing, currently serving as a Digital Analytics & SEM Analytics specialist at Emakina since 2014. As the owner of Deep Analytics since September 2011, Luca provides consultancy services focused on web analytics, SEO, and online marketing optimization, holding a Google Analytics Individual Qualification. Experience as Marketing Manager at Velasco Lawyers has involved overseeing comprehensive marketing strategies and web analytics, while previous roles include interim Country Manager for HP.com Ireland and various marketing positions at Tecnologie Dinamiche, 3Cs, Pirelli Telecom Systems, Nokia Networks, and KONE. Educational qualifications include an MBA from the University of Warwick and a degree in Electronics from Université libre de Bruxelles, complemented by recognition in web analytics from The University of British Columbia.