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Isabel Zoulinaki is a seasoned UX lead and multidisciplinary design expert with extensive experience in product design, brand strategy, and UX education. Currently serving as UX Lead at Elsewhen since March 2024, Isabel focuses on developing B2B tools and platforms for WPP's largest media investment company. With a rich background that includes roles as Visual Lead at Google for Android OS and Digital Wellbeing, as well as leadership positions at companies like Cleo and Microsoft, Isabel has contributed to significant design systems impacting millions of users. In addition to hands-on design work, Isabel has also mentored startups at the Athens Center for Entrepreneurship and Innovation, sharing insights on UX design and research processes. Academic credentials include a Master's in International Management from the University of Glasgow and a Master's in Design Innovation from The Glasgow School of Art, among others.