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Trà Thanh Hương Duyên is an experienced marketing professional currently serving as Product Marketing Manager at ELSA, Corp since March 2024. Previously, Trà held a position in Growth Marketing at Fixter from July 2023 to December 2023 and worked as a CRM Manager at ELSA, Corp from June 2021 to October 2022, enhancing user engagement through effective CRM strategies. Trà's background also includes roles as CRM Manager and Team Lead at Gojek Vietnam, where responsibilities focused on managing customer communications and optimizing user retention. Earlier positions included mobile marketing roles at LOTTE.vn and marketing executive positions at 24H Online Advertising and Mymall.vn. Trà's academic credentials include an MSc in International Strategy and Influence from SKEMA Business School, an MBA from CFVG, and a BA in Business Management from the University of Greenwich.