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Liam Fadaei is an experienced professional in the consumer electronics sector, currently serving as the Nordic Category Purchasing Manager CE at Elon Group AB since April 2023, focusing on TV and Sound categories, including assortment, strategies, and negotiations. Previously, Liam held various roles at MediaMarkt Sverige from 2018 to 2023, culminating as Category Head for Consumer Electronics, where responsibilities included PnL results and long-term planning with major brands. Liam's career also includes positions as a Nordic Key Account Manager at Newgen Distribution and a Nordic Buyer at Elkjop Nordic AS. With a solid foundation in sales, B2B consulting, and product management, Liam holds a Master's degree in computing networks from Jönköping University and a high school diploma in IT networks from John Bauer Gymnasiet.