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Sofía Garrido Graña is an experienced marketing professional specializing in paid media, currently serving as a Paid Media Specialist at ELOGIA (Viko Group) since March 2020. Prior to this role, Sofía worked as a Marketing Assistant at New Balance Iberia from August 2019 to March 2020 and as a Performance Optimizer TR at Roi Scroll from August 2018 to July 2019. Sofía holds an Executive Master in Digital Marketing, Analytics, and UX from IEBS Biztech School, expected to be completed in April 2024, and a degree in Advertising and Public Relations from Universidade de Vigo, awarded in 2019.