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Lillian Apanco is a seasoned marketing professional with extensive experience in digital strategy and project management. Currently serving as a Digital Business Partner and Senior Project Manager at ELOGIA (Viko Group) since November 2021, Lillian focuses on overseeing projects across various brand funnels and developing targeted digital communication proposals. Previous roles include Brand Manager at Banco Azteca, where Lillian managed 360 branding strategies and internal agency communications, and Coordinator of Delivery Marketing for Pizza Hut at Premium Restaurant Brands, leading social media communications and digital marketing initiatives. Lillian's career began at Grupo Autofin México as a Corporate Specialist in Marketing CRM, where successful campaigns led to significant customer retention improvements. Lillian holds a degree in Communication Sciences, Marketing from Universidad Simón Bolívar Oficial.