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Paul Collins has a extensive work experience in the brand consultancy industry. Paul currently holds the position of Executive Director, Strategy and Innovation at Elmwood Brand Consultancy. Prior to this, they served as the SVP, Head of Brand & Marketing at Bev. Paul has previously worked at Elmwood Brand Consultancy as an Executive Director and Senior Director, Strategy. Before that, they were the Director of Strategy at Sterling Brands. Their early career includes roles at Lippincott, where they have served as an Engagement Manager, Senior Consultant, and Consultant, all in the Strategy department.

Paul Collins attended Dartmouth College, where they earned a BA degree in Social Sciences, Psychology, and Government. Paul also attended the University of Sydney, but the details of their degree and field of study are unknown.