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Joy Botha is a digital transformation expert with extensive experience in customer service optimization and business process improvement across various sectors. Currently serving as the Digital AI & Transformation Lead at ELMO Software, Joy focuses on leveraging cutting-edge technologies to enhance customer experiences. Joy's prior roles include significant positions at Pulse Software, Aurec, and other firms, where notable achievements include managing over 100 product implementations, digitizing processes to increase efficiency, and utilizing Agile methodologies for successful project execution. Joy's educational background encompasses multiple diplomas in project management and e-commerce, underscoring a strong foundation in information systems and technology.